ROI of Influencer Marketing: Influencer Brand Lift Study shows the advertising impact of FMCG brand The proof of Influencer Marketing ROI was, is and remains the decisive factor in influencer marketing in order to further increase the market share of this discipline of 1.5 percent of the global advertising market. "ROI of influencer marketing [...]
Brand Lift studies are becoming increasingly important in the context of rising budgets in influencer marketing Influencer marketing has become a fixture in digital marketing, as budget forecasts for influencer marketing are pointing in one direction only: up. The latest Influencer Marketing 2022 Report from market research company eMarketer shows that US influencer marketing spending [...]
Sustainable Green Christmas Gifts: Six "green" ideas for customer gifts and attentions for employees Green Christmas Gifts are trending: Whether for the stressful pre-Christmas season, for a birthday or simply because it is in keeping with the spirit of the times, sustainable gift ideas are more popular than ever - and companies are [...]
Influencer BrandLift Study: Influencers increase awareness of Kwitt by 27 percent A money-sending function is boring? The Kwitt smartphone payment solution in the VR banking app of the Volksbanken and Raiffeisenbanken proves otherwise. With it, users can easily transfer money to their friends. The Federal Association of German Cooperative Banks (Bundesverband der Deutschen Volksbanken [...]
Win customers' hearts - and leads on "Green Friday" - with tree sponsorships: #Trees4Leads Green Friday as an alternative to Black Friday I don't know about you, but I get stressed out by Black Friday and the whole consumer craze around it, which I prefer to avoid. That's why I go to St [...]
Give away tree sponsorships instead of Christmas cards: Tree planting with #TREES4CHRISTMASCARDS for your customers Christmas 2023 We are passionate about planting trees and do "market research that plants trees" with GreenAdz. What our role model, the search engine Ecosia manages to do through "search that plants trees", we do with what we [...]
