From Trees4Leads to Trees4AI: Why I haven’t stopped talking about trees and CO₂ for the past 10 years A few years ago, I was sitting at a UX conference and heard a sentence that has stayed with me ever since: “Data traffic will soon cause more CO₂ emissions than air [...]
Win customers' hearts - and leads on "Green Friday" - with tree sponsorships: #Trees4Leads Green Friday as an alternative to Black Friday I don't know about you, but I get stressed out by Black Friday and all the consumer frenzy surrounding it, which I prefer to avoid. That's why I go to St. [...]
Give away trees for €1 instead of Christmas: Tree planting with #TREES4CHRISTMASCARDS for your customers Christmas 2024 For ten years now, we have been doing “market research that plants trees” with GreenAdz and planting trees as an incentive and small thank you for all participants in our studies, but also for everyone who [...]
ROI of Influencer Marketing: Influencer Brand Lift Study shows the advertising impact of FMCG brand The proof of Influencer Marketing ROI was, is and remains the decisive factor in influencer marketing in order to further increase the market share of this discipline of 1.5 percent of the global advertising market. "ROI of influencer marketing [...]
Brand Lift studies are becoming increasingly important in the context of rising budgets in influencer marketing Influencer marketing has become a fixture in digital marketing, as budget forecasts for influencer marketing are pointing in one direction only: up. The latest Influencer Marketing 2022 Report from market research company eMarketer shows that US influencer marketing spending [...]
Sustainable Green Christmas Gifts: Six "green" ideas for customer gifts and attentions for employees Green Christmas Gifts are trending: Whether for the stressful pre-Christmas season, for a birthday or simply because it is in keeping with the spirit of the times, sustainable gift ideas are more popular than ever - and companies are [...]
